Who are you? What’s on offer?

Self awareness is key to being happy so knowing who you are and what you can offer in the world is important to you and other people around you.

Not just in business – but know your brand, create it, and share it (marketing yourself, selling your skills and talents).

Today, social media is used by many if not most potential employers to see who is available, who is applying and who they might head hunt!   It is even encouraged in the USA and maybe the UK now, to have a website about you.  Whether this applies more to Linked In profiles rather than a website per se, is left up to you.  It depends on what you do and who you want to connect with – a consultant, for example, might well have a basis website and a Linked In profile, and even other platforms too.

As a potential employee looking for work or a new role/company or industry, it pays to advertise yourself!

So how well do you sell yourself?

A double edged question…

  1. Too arrogant or just enough pointing out your skills and talents, your good points and experience?
  2. Do people ‘get you’ and engage with you and what you have to offer them or the market place in general?  Are you engaging back to them too i.e. commenting, responding, sharing ideas and opinions (take care on this one!)

Image and Branding – just for you, not a business?

Why yes!  We are our own brand.  A business is the person/people behind it and their personal branding!  Their values, their positioning, their views and their products or services make up the business.    You are your own business ‘product’ in effect.

Image -who do you think you are, want to be and are perceived as?  Such different perspectives and only one you know (yourself and your own self image) that is often quite different – at least at the start – from how others see and perceive you and what you offer.  What do I mean by this?

  • You know you have impeccable skills in your chosen career – but does that matter to the company?  How much of what you offer do they really want and need, and how much might be wasted on them?
  • You may have good skills but a company needs ‘more’ – or doesn’t see what you have to offer as something they need, even if you do!
  • Maybe you could be better positioned in the market if you only believed in yourself and therefore lose out on option that you would be great for!

Being self-aware is important so find out

  • How people perceive you and your skills, talents, tendencies, personality, engagement, emotional intelligence, warmth, practically and more! (360 degree assessment)
  • Explore what you think you can offer and who you believe yourself to be and compare this to the above results – different or similar?
  • Explore what you could offer more than you do, and think wider on who would buy in to your talents and skills.
  • Know who to trust with exploring this – 360 degree, family, friends, colleagues and their own agendas and interests in replying to your questions!

Even if you choose not to create a ‘website’ or profiles on all the platforms, have some positive and professionally-focussed online presence.  Distract employers from Facebook personal profiles that may have questionable or private content on family for example, and offer them a professional Linked In profile purposefully set up to showcase employees and suppliers – the platform, the content, the etiquette and the search options.

If your career needs updating and more sharing, then this is important and here are ten actions you can take to update or create your professional profile:

  1. Your name and location
  2. Your skills and experience
  3. Your ideal job title now and for the future
  4. Link up past roles and experience with the inevitable changes to what you can offer today
  5. Get testimonials from colleagues, employers, customers in the past and present
  6. Link regularly with new people – companies you’re interested in and their HR or CEO etc
  7. Engage with their posts and articles
  8. Write and post articles on what you know to show your knowledge and your viewpoint
  9. Pictures should showcase your best side, your events and experiences, your clothes, demeanour and connections (network events for example)
  10. Be yourself – but your best self!   Always on show, always showing your good points and always ensuring links to other media is positive and helpful!